Shopee Affiliate Marketing Data Report Introduction

• View key metrics at a glance, including clicks, orders, sales, commission, and ROI;
• Attribute results across campaigns, products, affiliate partners, and content;
• Get data updated automatically on a daily basis (T+1);
• Filter and export reports for weekly or monthly reviews and commission reconciliation.

Quick Start

• AMS Data Overview: store-level marketing performance at a glance, ideal for daily checks;
• AMS Data Analytics: four-dimensional analysis across campaigns, products, affiliates, and content, ideal for in-depth attribution.

• Permission note: Administrators can grant access by assigning the "AMS Data Overview" and "AMS Data Analytics" page permissions to staff roles in the Permission Settings, enabling role-based access control.

AMS Data Overview

• Store Group / Store: filter by store group or store;
• Time: quick selections of "Yesterday / Last 7 Days / Last 30 Days", or a custom date range (up to 90 days);
• Currency: defaults to USD and can be switched as needed;
• Order Status: Order Placed / Confirmed Orders, defaults to Order Placed;
• Channel: All Channels / Shopee Video / Shopee Live / Social Media.

• Order Placed: all orders successfully submitted by buyers (including COD and non-COD orders), covering both paid and unpaid orders;
• Confirmed Orders: non-COD orders with completed payment, or COD orders with confirmed shipment (usually within 30 minutes after order placement).

• Clicks: total clicks on product links generated by affiliate promotions;
• Conversion Orders: total number of orders generated through affiliate marketing;
• Sales: total amount of all orders generated through affiliate marketing;
• Estimated Commission: estimated total commission corresponding to affiliate orders;
• Items Sold: total quantity of items sold through affiliate marketing;
• ROI: Sales ÷ Estimated Commission, used to evaluate the efficiency of affiliate investment;
• Total Buyers: total number of buyers who placed orders in your store through affiliate marketing;
• New Buyers: number of newly acquired buyers within the statistics period.

• Sales Share by Channel: a donut chart showing the sales share of Shopee Video, Shopee Live, and Social Media. This chart is not affected by the top "Channel" filter;
• Sales Share by Campaign Type: a donut chart showing the sales share of Open Campaigns and Targeted Campaigns.

• Top Targeted Campaigns: campaign name, number of affiliates with orders, items sold, sales, and estimated commission;
• Top Products: product, clicks, orders, estimated commission, sales, and ROI;
• Top Affiliate Partners: affiliate partner, clicks, orders, estimated commission, sales, and ROI.

AMS Data Analytics

• Campaign Overview: displays four metrics — number of affiliates with orders, items sold, sales, and estimated commission, each with a vs. previous period comparison;

• Campaign List: switch between campaign types (Open Campaigns by default) and filter by status.

• List columns: campaign name, campaign ID, status, store nickname, campaign period, affiliates with orders, items sold, sales, and estimated commission;

• Product Overview: displays clicks, items sold, sales, estimated commission, converted orders, ROI, total buyers, and new buyers, each with a vs. previous period comparison;

• List columns: product and store information (product image, product name, Item ID, store nickname), open campaign commission rate, clicks, items sold, converted orders, sales, estimated commission, ROI, total buyers, and new buyers;

• Affiliate Overview: displays clicks, items sold, sales, estimated commission, converted orders, ROI, total buyers, and new buyers, each with a vs. previous period comparison;

• List columns: affiliate partner information (avatar, affiliate name, username, affiliate ID), social media information, clicks, items sold, converted orders, sales, estimated commission, ROI, total buyers, and new buyers;
• Social Media Information: displays the affiliate's social media platform, follower count, and account name.

• Content Overview: displays converted orders, items sold, sales, views, likes, and comments, each with a vs. previous period comparison;
• Content List: searchable by content ID or name (filters content by the associated product);
• List columns: content information (content type tag: Video / Live, content title, content ID, publish time), affiliate partner, converted orders, items sold, sales, views, likes, and comments.