🔥 [New] Introduction to Scheduled Budget - Automatic Time-Based Ads Budget Adjustments

Key Features

• Customize budget by time slot: Set different budgets for different times of day.
• Automatically adjust budgets: Once set, the system adjusts your ad budgets at the specified times.
• Reduce manual work: Save time and avoid errors by letting the system handle routine budget change.

• Users with Shopee Ads Management permission automatically get Shopee Platform access in Schedule Budget.

• Users with TikTok Ads Management permission automatically get TikTok Platform access in Schedule Budget.

1. Steps to Set Up a Scheduled Budget Template

Step 1: Go to Scheduled Budget page and click "Create Template".

Step 2: Fill in the template name, region, platform, and other basic information.

Step 3: Add strategy information

1) Choose an adjustment mode: Fixed Value or Percentage.



2) Recurring Rule: Select Daily, Weekly, or No Setting.



3) Edit Time-Based Rules: Click and drag to select time periods, then add specific budget adjustment strategies.







4) Specify Date Rules: Mainly used for holidays or major promotions. These rules take priority over daily/weekly cycles. Click and drag the cells below to select multiple time slots for batch setup.

Adjustment Methods	Strategy	What It Does	Example Display
By Fixed Value	No Action	Keeps the budget from the previous time period unchanged. No adjustments are made during this time slot.	00:00–06:00 No Action
	Custom Budget	Set a specific budget for the time slot.	00:00–06:00 Custom Budget PHP 1
	Original Budget	Return to the ad's original budget.	00:00–06:00 Original Budget
	Increase/Decrease Original Budget (Amount)	Increases / Decreases the original budget by a set amount, without exceeding a specified maximum.	00:00–06:00 Increase Original Budget 1 PHP (max 2 PHP)
	Increase/Decrease Original Budget (Percent)	Increases / Decreases the original budget by a set percentage, without exceeding a specified maximum. For example, if you set "increase 5%, max 2 PHP", the system will increase the original budget by 5%, but not beyond 2 PHP.	00:00–06:00 Increase Original Budget 5% (max 2 PHP)
	Unlimited (Shopee Only)	Set budget to Unlimited during the time slot (Shopee only).	00:00–06:00 Unlimited
By Percentage	Use Original Budget	Allocate a percentage of your original budget across time slots.	00:00–06:00 Use 10% of Original Budget

 

💡 Adjust by Percentage Core Concepts

• Original Budget: The amount you originally plan to spend on ads in one day, for example, 100 PHP.
• Time Period Ratio: The percentage of the original budget you want to allocate to each time period in a day.

Example

Assume the day is divided into 3 time periods: A, B, and C.
Original budget = 100 PHP
The ratios for each time period are set as follows:

• A = 10%
• B = 30%
• C = 60%

How the System Allocates the Budget

• Time Period A

Calculation: 100 × 10% = 10 PHP
This means the maximum spend during period A is 10 PHP.

• Time Period B

Calculation: Sum of all previous periods + current period (10% + 30%) × 100 = 40 PHP
This means the maximum spend by the end of period B is 40 PHP.

Note: This is a cumulative budget. By the end of B, total allowed spending is 40 PHP.  Since A already spent 10 PHP, B can actually spend 30 PHP more.

• Time Period C

Calculation: 10% + 30% + 60% = 100% (Budget: 100 × 100% = 100 PHP)
By the time it reaches period C, the full original budget of 100 PHP has been allocated (A + B + C = 100%).

Step 5: Go to the template list and enable the template.

2. Other Available Actions