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🔥 [New] How to Add a Custom Column to the Profit Report

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Update Time: 30 Sep 2025 03:33

[New Feature] BigSeller now supports adding custom columns in the Profit Report. This allows you to create your own KPIs based on what matters most  without waiting for new built-in fields.

1. Where You Can Use This Feature

You can add custom columns on the following pages: Order Profit, Store Profit, and Merchant SKU Profit. Within these pages, you can create your own metrics by performing basic calculations (add, subtract, multiply, divide) using existing fields.

2. Step-by-Step Guide

Step 1: Go to the Profit Report Page. Open one of the following: Order Profit, Store Profit, or Merchant SKU Profit.

Step 2: Click Add Custom Column. This button allows you to create a new custom field.

Step 3: Fill in the Template Information. When adding a custom column, you can configure:

  • Calculation Result Format: keep two decimal places, keep whole numbers, or show as a percentage

  • Display Position:

    • Show at the beginning of the list (After the BigSeller Store Nickname)
    • Show at the end of the list (Before Order Status)
  • Define Your Calculation Rules. Enter a formula based on existing fields.

💡 Exemplary Use Cases for Custom Columns

1. Custom ROI Calculation

  • Scenario: You want to measure the true return on investment for an SKU or order, including platform promotion subsidies.

  • How to do it: Create a custom column “Custom ROI” with the formula:
    (Product Sales + Subsidy for Discount & Promotion) / (Merchant SKU Cost + Commission Fee + Transaction Fee + ....)\

2. Net Profit Analysis

  • Scenario: You want to calculate the net profit of each order after accounting for product cost and manual handling costs.

  • How to do it: Create a custom column “Net Profit” with the formula:
    Order Revenue – Merchant SKU Cost – Labor Cost Per Order



Step 4:
After saving, your new column will appear in the list view with the calculated values. You can edit or delete a custom column any time if your metrics change.


💡 Notes
1. You can create up to 10 custom columns per BigSeller account.
2. The added custom column is visible to all account holders with permission to access the page; it is not restricted to the creator alone.
2. When exporting the Profit Report, data in custom columns is generated according to the latest calculation formula.

▶ Video Tutorial

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