There are hundreds of eCommerce marketplaces available over the world, it is hard to choose the right one for you. If you don’t know which marketplace for you, here I suggest you use Lazada.

What is Lazada?

Lazada was founded in 2012, it is one of the top online shopping platforms in Southeast Asia. The main target markets are these 6 countries: Malaysia, Philippines, Singapore, Vietnam, Thailand and Indonesia. Lazada is not only open to sellers for these 6 countries, but also serves opportunities to cross-border sellers.

There are three types of sellers on Lazada, Lazmall seller, Local seller, and LazGlobal Seller. You need to be a brand owner or authorized distributor as Lazmall seller, it offers to consumers superior shipping experience with 100% authenticity promise, superior return and delivery experience. Local seller means that you are based locally, it offers to consumers the widest assortment of goods from local sellers with peace of mind shipping experience. If you are based in China, Korea, or Japan, you can register at LazGlobal, it offers to consumers access to the widest assortment from overseas sellers.

Why should you select selling on Lazada?

Southeast Asia is the fastest growing eCommerce market over the world, and Lazada is a very popular marketplace in the local markets of Southeast Asia. Here are a few reasons why I selected Lazada.

1. Top 3 eCommerce marketplaces in Southeast Asia

2. Millions of monthly visits on Lazada, large amount of buyers, you can get more opportunity to get more sales

3. Friendly for new sellers, it will support free program for newbies

4. Lazada marketplace is in a stage of rapid development, great chance to start

5. A marketplace which is easy to start with little cost and time

What are the fees when selling on Lazada?

It is free to create a seller account and list products on Lazada, also not charge sellers with monthly or any other regular fees. It only charges commission and payment fee per order, based on the unit price of your product. And the shipping fee is based on the rate card as published by Lazada.

Commission is only charged when the package has been delivered to the customer, but please note that the commission rate may vary depending on the product category.

And for the shipping fee, it is based on the chargeable weight and the customers’ destination.

Step by step guide on how to sell on Lazada

Step1: Visit the official website of the Lazada marketplace and select a seller type.

Step2: For example, register a Local seller, fill out the required information.

Step3: Enter your phone number and verification code, and enter a shop name. After that, you will be redirected to Lazada Seller Center.

Step4: Add your business address to make your products visible to customers.

Step5: Upload your valid government ID and bank documents for your payment release, this info is needed to be able to send the money to you.

Step6: Add your first product, you can follow these steps to upload a single product on Lazada successfully.

a) Basic information: Upload the product image, fill in the title, and select the category correctly.
b) Specification: Add more attributes to boost the searchability
c) Variants: Add variants if the product has different versions, such as color and size, enter the price, quantity and SKU. You can set the special price to make the price more attractive.
d) Description: You can select Rich Text or Lorikeet. Rich Text means the normal description and images. Lorikeet is a decoration tool that helps you create and beautify your product description by the templates.
e) Delivery & Warranty: You can state if you have a product warranty. And you need to fill in the package dimension and package weight, this info will be used to calculate the shipping fee of your product.

Besides uploading products one by one, you can also batch upload products through a file. Or you can use other third-party tools to upload or manage your Lazada products, for example, BigSeller, it can help you to publish and manage products of different marketplaces.

After you add products, you can join Lazada promotion to boost your sales.

Conclusion

Lazada is one of the leading eCommerce marketplace in Southeast Asia, and now Lazada is under a stage of rapid development, it is a great chance to be a seller on Lazada now. You can follow the provided steps to be a seller on Lazada.