Are you wondering if your new product is good ? Are you wondering how to list a top selling product? You can just use the Honeycomb Score on Lazada, it will boost and attract more search traffic for your new products.


 

What is Honeycomb Score?

It shows your newly created products within the last 30 days, it is calculated based on multiple aspects of the store, including product performance, store operations, and sales performance. This page provides your new products' diagnosis and helps you to gain more search traffic by improving the Honeyscore. You can check it on Lazada Seller Center > Marketing Center > Traffic Tools.


Honeycomb score is divided into 3: Low, Moderate, and High. The higher the score, the higher traffic you get in search results. Lazada will only increase the traffic of products with a high level of Honeycomb Score. A product at a medium or low level means that some aspects still need improvement.

 

Honeycomb Score Parameters

1. Promotion & Engagement
For this parameter, Lazada will measure the product quality you set in your store, for example, the key attribute fill rate, product images, and long description. Also the attractive discounts, including discount, voucher, flash sale, seller picks.

2. Store Power
It means the quality service you offer to your buyers, including the service quality and sales power. What you need to concern is response rate and customer reviews. You need to reply to your buyers soon when your customer chats with you. 

3. Brand Contribution
It means the total revenue contribution and total visitor contribution in the last 7 days. You can increase your brand contribution through joining campaigns, rewards or other events on Lazada. It is also a great chance to increase the traffic and boost exposure.

4. Polularity
The popularity is according to how many visitors in your store. To attract more visitors, you can enter keywords in your product title, optimize your product description, and decorate your Lazada stores. 

5. Uniqueness
You need to make sure your products are unique in the current category on Lazada, especially when it’s only a few items or have price competitiveness. In this way, you can attract more customers and stand out from other Lazada sellers. 
 

How to improve Honeycomb Score?

• Fill all key attributes
• Join campaigns & promotions
• Use Seller Picks function
• Set discount price, have price competitiveness
• Use the Bulk Edit function
• Promote service quality
• Compare the best selling products in the same category and optimize your products
• Share your brand and products to social media
• Provide unique products on Lazada

 

Conclusion

With the Honeycomb Score feature on Lazada, you can clearly understand how to promote and optimize your products. You can try your best to improve the Honeycomb Score, then you can gain more search traffic and boost sales.