When selling products on Lazada, promoting your products is very important, which can help you to increase followers and boost sales. There is a feature on Lazada called Seller Picks, it can help you to increase exposure.

 

What is Seller Picks?

Seller Picks is a free feature to boost best selling products for the eligible sellers. With this feature, it can promote your products on search pages and improve visibility sales from search up to 60%. 
 

Benefits of Seller Picks

• Increase in page views for your products in Lazada
• Better product ranking, improve product visibility in Lazada search pages 
• Compare products’ performance via Lazada APP and desktop
• Flexible to select which products you want to boost, and earn the chance to get more quota if you meet the target set
• Be rewarded with extra traffic diverted to your shop that is absolutely free

 

How to be eligible for Seller Picks?

Not all Lazada sellers can use Seller Picks tool, if you want to be eligible for Seller Picks on lazada, these criterias are being reviewed on a weekly basis:

• A seller rating of more than 70%
• There are more than 3 live SKUs
• Chat same-day response date of ≥ 85%
• Decorated shop using Store Builder on Lazada

And you need to maintain the great performance on the specified criteria to keep your Seller Picks eligibility on the following weeks. Because the Seller Picks list is refreshed weekly, you will not be eligible if you don’t meet these criterias.
 

How to Promote products using Seller Picks?

With Lazada Seller Picks, you can improve the search performance of your products and shop. Please be noted that every seller has their own Seller Picks Quota, which means the maximum quantity of products you can add in the Seller Picks promotion. This quota refreshes every week based on your performance last week. 

Here I will show you how to add your products on Seller Picks promotion on the desktop, you can go to Lazada seller center, go to Marketing Center > Traffic Tools > Seller Picks.


Click the Add products button to add the products you want to boost. It will remind you that the seller picks products can’t be changed for 24 hours. 



Done. After you add products to Seller Picks promotion, these selected products will be given higher visibility on Search Results page in App and on the website. Also, you have a chance to check the product performance here, including Page views, click page views, search guides sales, and total sales.