If you want your products to rank higher in the Lazada search results, you can improve the ranking as well as increase traffic and sales simply by carefully optimizing your products. To get more traffic and boost sales, here are a handful of simple ways to optimize your Lazada product listings.
1. Optimize product titles
Product title is the most critical factor to publish successful product listings on lazada. When buyers search for a product on Lazada, the first thing they can see is the title on the top of the product.The product title should be short but contains necessary keywords. You can search which keywords may bring you more exposure, the keywords can help you appear in relevant search results with related products, you can try to search products with different keywords to test which keyword is better to find the related products.
After you find your keywords for your products, you can enter it into your product title. After you add the keywords to your title, please note that don’t remove it from your title, this operation may lower your product listing ranking.
2. Upload High-quality Images
The images in your products are also crucial to the success of any eCommerce platforms. Your images will be displayed in the search results, product page, and campaigns page, the customers will look at the images before they click on the product. They may click this product in the search results if the images are clear and attractive.For the main images, you need to have high-fidelity images with white backgrounds and show the product details in your main image. In this way, your buyer can see the product details and know what item you sell. For additional images, you have more flexible options to highlight the features of your items. You can show the different angles, uses, benefits, and packaging.
3. Write effective descriptions
A short, sweet and to-the-point description always wins the race. In the description, you don't need to add plenty of useless words. It is a great opportunity to show why your products are superior to other products.You can use the simple words and short sentences to make it easier to read and understand the key information of your products.You can also contain the product details and how to use this product. Besides, you can introduce the additional features or benefits of your products. But please note that you can’t overstate the advantages of your products, it may mislead your buyers, and it may cause many returns and negative reviews.
4. Competitive price
To optimize your Lazada products, setting up the competitive price is also a great way. You need to make sure your price is competitively, in this way, you can attract more buyers and boost your sales.To decide on the best price, you can view your competitors who sell the same or similar products. You can compare their price and figure out your lowest and highest price. According to this scale, you can decide which price is best and most competitive for your products.
5. Make sure your product is always in-stock
You need to make sure you have enough stock for your products in your Lazada store, in this way, your customers can purchase your items normally.Even if your products rank well in search results, it is useless if the item is out of stock. So you need to check and make sure your products are in-stock regularly. You can also use other third-party tools to manage your stock, for example, BigSeller. You can set the safety stock on BigSeller, safety stock is an additional quantity of an item held in the inventory to reduce the risk that the item will be out of stock. When your stock is less than the safety stock, you can purchase and increase stock immediately.