What is a Preferred Seller on Shopee?
Preferred Sellers are exclusively selected by Shopee when the sellers reach the criteria, for example, customer feedback, reviews, response time, and sales.For Preferred Sellers, it will be identified by the "Preferred" tag shown on your shop and products page.Additionally, it will show a ‘100% Authentic Guarantee’ tag in all of your product pages, which means the buyers can get the money back if they receive a counterfeit product.
If you are qualified to be a Preferred seller on Shopee, you will receive a notification to join this program. Besides, you will not be charged any additional fees as a Preferred Seller on Shopee.
The benefits to be a Preferred Seller on Shopee
- Attract more buyers as the Preferred Seller and boost sales
- Top search ranking to boost the exposure, more buyers can discover your products and store
- Reward buyers with Shopee coins to attract buyers to purchase
- Exclusive access to Shop Ads
- Provide free vouchers to your buyers, then the buyers can use the vouchers when they purchase from the preferred sellers.
Shopee Preferred Seller Criteria
| Criteria | Current Requirements |
| Unique Buyers(last 30 days) | ≥35 |
| Net Orders(last 30 days) | ≥75 |
| Chat Response Rate | ≥85% |
| Shop Ratings(All time) | ≥4.7 |
| Current Number of Seller Penalty Points | ≤1 |
| Days of Pre-order Listings Violation | ≤5 |
| Product Listed | 100% Authentic |
How to be a Preferred Seller on Shopee?
1. Use high-quality product images
When shopping online, product images are one of the customers’ main reasons they complete an order. You need to make sure to upload at least 3 images to show the appearance of the product from different angles. This helps buyers understand the actual condition of the product.A good camera phone or DSLR camera may be necessary for you. The white background is great to show your items, which can help you to improve the quality of your images.
High-quality images can help you to get more clicks and views for your products, which will lead you to more sales, and also direct you one step closer to becoming a Preferred Seller on Shopee.
2. Enter effective product description
An effective product description can help your customers to know all of the items, your product description should be effective enough to satisfy customers by providing every answer they seek.You need to use simple but professional words to make it easier to understand this product. You can describe more benefits, but not just the simple specifications. Besides, the description should be detailed and correct, you can’t use the incorrect description to cheat your customers.
3. Offer excellent customer service
An excellent customer service is the quality and timely assistance provided by sellers to the people who want to buy your products. For online shopping, you need to answer customer’s questions and solve their problems correctly and timely.When you reply to customers, you need to be friendly. And saying thank you after every transaction is an easy way to provide excellent customer service. Besides, you need to respond timely in 12 hours, one of the requirements is to have a Chat Response Rate ≥75%, it excludes auto-replies.
An excellent customer service can make your customer satisfied with your shop, and a rapid response can help your customers to get an answer and purchase quickly. Also it can help you to build strong relationships with customers.
4. Deliver orders quickly and reliably
After you get orders from your customers, you need to process the order and deliver the package to the shipping provider quickly.For online shopping, the shipping time is one of the most important reasons for repeat orders from one customer. Your buyers may be appreciated if you send them packages quickly, also it can show that you have enough stock in your warehouse, and customers prefer products with current stock. Your customers may give you 5 star reviews after they receive the package quickly.
Besides, packing the package well is also great, you need to make sure the item will not be broken when delivered by the shipping provider. When your customers receive a broken package, you need to waste time and money to solve the after-sales problem.
5. Comply with Shopee Seller policies
You need to comply with Shopee policies to make sure that you will not be punished, in this way, you can maintain a clear penalty record. It will bring a great shopping experience for your buyers if you comply with Shopee seller policies.To comply with seller policy, what you need to do is fulfill orders on time, not publish prohibited, counterfeit, and spam listings, and provide great customer service to your buyers.
6. Boost sales with Marketing Centre on Shopee
To boost your sales on Shopee, you can use the Marketing Centre on Shopee seller center, there are many great tools you can use.You can join Shopee events here, or you can create promotions, then your customers can get a discount when you purchase from your shop, it will help you to boost your sales. Also, you can use Shopee Ads to increase exposure and drive sales in high traffic areas on Shopee with Ads. For more boost sales feature, you can check this article: 6 ways to boost your Shopee sales