1. Join Shopee Official Campaign
Shopee always holds some campaigns to boost sales, such as holiday or year-end campaigns.You can just go to Shopee seller centre > Marketing Centre > Product Campaigns to nominate your products. Shopee will invite sellers to nominate their best products before the campaign, to nominate products, you can set the best discount. Once approved by Shopee, the discounted price will be applied to your products until the campaign ends.
During the campaign, Shopee may display your nominated products in the Shopee homepage, it can help you reach more shoppers and get more exposure and sales for your products.
2. Boost sales with Promotions
There are several promotion methods on Shopee you can choose, including vouchers, discount promotion, bundle deal, add-on deal, shocking sale, shipping fee promotion and seller coins.
Voucher and discount promotions are effective ways to speed up the purchase decision when the buyer visits your shop, it is also a great way to encourage your buyers to purchase more from your shop. For example the discount promotion, it allows you to offer the best price for your products on Shopee, the buyers will not hesitate to purchase these discount products.
Setting variable and flexible promotions can help you to gain higher conversion rates. You can easily go to the Shopee seller center > Marketing Centre to set up promotions.
3. Don’t forget Top Picks
This feature is designed for Shopee sellers to increase cross sales. With this feature, you can create a collection of 4-8 products to display on your product page. Whenever the buyer visits your products, these Top Picks products will have a higher visibility rate and you can get more visits and increase cross sales.This Top Picks feature can easily be accessed on Shopee seller center > Marketing Centre, you can create up to 10 collections, but please note that you can activate only one collection at a time.
4. Shopee Ads
There are two types of Shopee Ads: Search Ads and Discovery Ads.Search Ads: You can set bids for keywords, it means the highest price you are willing to pay for each click of the related keywords. Your products will be shown at a prominent position on the search results page when the buyers search for keywords you bid for, it will help your products get more exposure.
Discovery Ads: The discovery ads will appear in the Similar Products, You May Also Like, and Daily Discover positions on Shopee. It can help you reach the potential buyers who are looking for similar products. Also, you can use its Auto Optimisation to let Shopee automatically adjust your bid price for better performance.
5. Use the free Boost Now feature
The Shopee Boost Now function allows sellers to boost the products to get more views for your products.This is a free function on Shopee, you can boost up to 5 products every 4 hours. The search ranking will be higher than the usual products, and boosted items may appear among the top results when a buyer searches for products.
But every seller can use this free feature on Shopee, the search ranking will be lower if other sellers are also boosting the same items. To compete with other sellers, what you need to do is boost products All the time. To achieve this, I suggest you use the Auto Boost feature from other third-party tools. For example BigSeller, which is totally free and easy to use. It can help you to boost products automatically once the last boost ends.
6. Great customer service
Great customer service is essential to any successful business, especially for online selling. Delivering great service to customers is a long-term investment, a positive customer service experience can lead to more potential buyers and returned buyers.When you sell on Shopee, you need to reply to your customers quickly via the Chat Now feature, in this way, you can maintain a high response rate. The percentage of new chat threads and offers that you responded to within 12 hours of receiving them. The response rate will show up in your product page and store page, your customer can see it directly when they visit your shop.